Welcome

Revenue Operations (or RevOps for short) is a centralised function ensuring seamless interactivity across all the departments which directly impact Revenue to benefit the company at large.

In most Companies the set-up would consist of a Marketing Team with their dedicated Operations Team, a Sales Team with their dedicated Operations Team, and finally Customer Success/Retention with their Operations Team or sometimes utilising the SalesOps Team.

The problem with this model is that it tends to create siloed thinking in terms of what success looks like to the organisation and this is where the revenue cycle can fall short. 

Sometimes the term RevOps and SalesOps become confused but the difference is that SalesOps only covers one aspect of the revenue cycle (Sales) whereas RevOps focuses on the whole revenue cycle. SalesOps is purely focused on supporting sales, their direction of travel, their metrics etc.

By having that single RevOps mentality and appropriate set-up means that all revenue impacting business units are rowing in the same direction, eliminating that siloed approach and driving operational accountability of the revenue cycle to a single point. 

Companies that have embraced this new way of thinking have a strong competitive advantage.  It helps drives revenue, process optimisation to prevent revenue leakage, create data driven sales strategy, design marketing programs, utilise the retention cycle - and much, much more...